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Taylor Stitch —
A Selection of Favorites

Taylor Stitch is a mens lifestyle company headquartered in San Francisco, CA. We craft responsibly-built staples, designed to look and function just as well in the city as they do in the great outdoors.

We've made it our mission to challenge the way the clothing industry operates. How? By improving the way we source, the way we sew, and the way we sell. We're always striving for the best way to craft products that will stand the test of time.

Here's a selection of a few of my favorite campaigns.

See more at www.taylorstitch.com



Visual Design
Web Design
E-Commerce Marketing
Art Direction
November 2019 - Present

Designed at Taylor Stitch
Creative Director: Mikey Armenta

Roles:
Art Director,
Visual Designer


As the Visual Designer, I oversee all visual customer touchpoints from—
email marketing
social curation
product pages
landing pages
advertising - both digital & video




The Mexico City Collection

Our Spring / Summer 2021 collection was inspired by the vibrancy and palette of Mexico City. Told over the span of the entire season, with the use of lifestyle imagery and Super8 inspired film video, we were able to connect product and place.

Beam Product Illustrations

Beam Product Illustrations




Beyond just the standard launches, The Story of Mexico City was laid out through an editorialized collection and the best performing advertising in company history.

The Mexico City Ad creative consistently outperformed any past ad at 258% ROAS with 2.4% CTR

See more at
"A SOUJURN DOWN SOUTH"


Taylor Stitch x Tracksmith—
Across Country Collaboration


Taylor Stitch is a proud San Francisco brand—just check the pockets on your favorite TS jeans for proof—but believe it or not, both of our co-founders are from Maine. We’ve never lost sight of our New England roots (in fact, we still maintain an office back home for our CX team), and this season’s DownEast collection is all about celebrating where we came from. Of course, New England’s boundaries extend well beyond Maine, so we’ve teamed up with Boston, MA’s Tracksmith to add some extra regional authenticity to the collection.

In order to tell this story, we pulled in a couple of Tracksmith's regulars for a run around the hills of Marin County. From rising with the sun to morning coffee to hitting the trails to beers afterwards, this collection was perfect for it all.


See more at
"A RUN IN WITH TRACKSMITH"


Taylor Stitch For Rodale Institute—
Safeguarding The Soil


Regenerative agriculture is all about reciprocity; the better we take care of the planet, the better it takes care of us. To celebrate our partnership with the Rodale Institute—the global leaders of regenerative and organic agriculture—we tapped the talents of our buddy Dani Vergés to create this special, limited edition of The Cotton Hemp Tee & sent the Rodale team a bunch of our newly redesigned workwear line, Boss Duck.


The goal of this campaign was to not only tell the story of Rodale and their history, but also about the in the field test of the Boss Duck products.

Beam Product Illustrations

Beam Product Illustrations




See more at
"SAFEGUARDING THE SOIL"