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Fernet Francisco

Fernet Francisco is a local, small batch amaro distilled in San Francisco. In a city that puts back 50 percent of the Fernet Branca consumed in the United States, it is a difficult task to build a brand to challenge Branca's dominance. Fernet Francisco challenges it.

Designed to pay homage to the city it's distilled in and the history of the liquor itself, Fernet Francisco stands out on the shelfs.

Branding
Art Direction
Illustration
Label Design

Summer 2014

Internship Project - Identity Design

Designed at Butchershop Creative
Creative Director: Trevor Hubbard

Roles:

Designer

photo of Fusion Design
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