In spite of the fact that the entire world is hell-bent on marketing to our long-gone youthful vanities and entirely focused on the pixel, the printed page can be incredibly useful — albeit potentially archaic — tools to reach new customers with the perfect balance of brand and product storytellings.
Given the Caddis brand throughlines on anti-aging and nostalgia, a catalog was the perfect canvas to tell our story to new customers. Something printed and physical connects to our demographic of 40+ year olds in a way that a digital ad would never be able to accomplish.
These catalogs were Caddis’s first foray into a larger printed piece and it was incredibly successful. As a creative team, we stood by the brand and what the brand stands for and blew our own expectations and our third-party vendor forecasting out of the water.